Victorinox Stores
Intro
125 years ago, Karl Elsener invented the Swiss Army knife – and in so doing established an attitude to life. This inspires every single Victorinox product to this day. Discover the diversity of Victorinox in our stores and let yourself be inspired.
The Victorinox Stores
In our Victorinox stores you will find a wide range of Swiss Army Knives and multitools, as well as household and professional knives in all shapes and colours. The diverse assortment also includes high-quality and extra-light luggage, quality watches made in Switzerland, and women’s and men’s fragrances.
Each store has its own personalisation station. Get creative! Selected travel cases and backpacks can also be personalised. Just ask our store staff.
Did you know that each of our stores has its own “place to be” pocket knife in its assortment? The front and back of the knife handle feature the store’s coordinates, as well as location-specific images. The “place to be” pocket knife is available for purchase exclusively at the respective location.
Victorinox Store, Andermatt
This store is located in the new resort of Andermatt Reuss, directly on the Piazza Gottardo in the Wolf building.
Victorinox Store, AndermattVictorinox Store, Brunnen
The store in Brunnen was renovated at the end of March 2022 and now has an innovative concept that combines technology and elegance. Visitors can look forward to an unforgettable shopping experience.
More infoVictorinox Flagship Store, Geneva
The broad diversity of Victorinox products can be discovered across a total of three floors.
Victorinox Flagship Store, GenevaVictorinox Store, Lausanne
This store is located in the heart of the beautiful old town of Lausanne.
Victorinox Store, LausanneVictorinox Store, Lucerne
Located directly on Hirschenplatz, this store enjoys the perfect setting.
Victorinox Store, LucerneVictorinox Store, Würenlos
Certainly worth stopping by. Situated directly on Switzerland’s longest motorway, the A1, the Victorinox store is located in the Würenlos shopping and service stop.
Victorinox Store, WürenlosVictorinox Flagship Store, Zurich
The store opened in October 2014 to celebrate Victorinox’s 130th birthday.
More infoVictorinox Store, Zurich Airport Airside
Open 365 days a year. The store is located in the Airside Center on Level 1.
Victorinox Store, Zurich Airport Airside